Sunday 22 May 2011

Social Network Advertising

  There are three major classifications of Social Network Advertising:
  • Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'.
  • Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally, like midget like, effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site.
  • Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. 
  •         eMarketer predicts that $2 Billion will be spent this year (2008) on social network advertising worldwide and that this market will continue to grow - reaching $3.8 billion in spending by 2011.


Online Advertising And Revenue Models

            The  most common ways in which online advertising is purchased are CPM, CPC, and CPA.
  • CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.
  • CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
  • CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).
  • CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
  • CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the sellers web site conversion funnel.
Represented By:   Ahmed Kayare 


Tuesday 17 May 2011

In Business Risk And Profit Are parallel togather.

What Does Commercial Loan Mean?A debt-based funding arrangement that a business can set up with a financial institution. The proceeds of commercial loans may be used to fund large capital expenditures and/or operations that a business may otherwise be unable to afford.
Due to expensive upfront costs and regulation related hurdles, smaller businesses do not typically have direct access to the debt and equity markets for financing purposes. Therefore,  they must rely on financial institutions to meet their financing needs.

Similar to consumer credit, businesses have a variety of lending products to choose from. A line of credit, term loans and unsecured loans are just a few examples. However, small businesses should shop around at different institutions to determine which lender offers the best terms for the loan.

Represented by Donald Mac

Wednesday 11 May 2011

Bussiness Development It is All About Timing

Business development is all about three things -- relationships, value and timing. Today, we're going to discuss timing.

                                                                                                                                                                                             Deals Stockxpertcom_id332284_size1have their own pace. To bring one to life, you have to figure out what that pace is, and match it. If you try to push it faster, you're going to alienate the person on the other side of the table. If you're too slow, or unresponsive, you're going to have the same result. The trick is to get it right.
There aren't any hard-and-fast rules for this. A lot of it is instinct, judgment and experience. That being said, however, almost everyone can figure out how fast to try to go. You simply have to pay attention, and more importantly, get your own ego out of the way. The deal is not about what you want. It's about what your opposite number wants, and whether/how what you're offering can deliver it. They're going to work at their own pace, and in their own way.
An example: I have been working on a large project that's been incubating for six months. The company we're in discussions with moves very slowly, very deliberately. They build consensus, and they're in a conservative industry. This project would be a big step forward for them, and would involve business models that are new to them.
Trying to get them to move quickly would be a mistake. It would also probably be impossible. However, it's also very possible for this project to sit and collect dust until it was institutionally forgotten. We need to gently remind them that we're out here without pushing them.
The solution? We're going to offer them some help. Because the technology and the business model at issue are new, and unfamiliar to them, they  're almost certainly having some challenges in analyzing the potential of this project, and the regulations and laws they need to be aware of. We're experts at this, and can help them think these issues through more quickly and more thoroughly.
This offer has two purposes. The first, of course, is to help them untie this know. The second, though, is to gently, politely remind them that we're out here. Nothing more aggressive than "Hey, don't forget about us." Anything more would be pushing too hard, but we cannot at this stage afford to to let them forget us.
Not too fast. Not too slow. Timing is everything.

           Represented by AHMED ABDISAID ADEN kayare

Sunday 8 May 2011

A top 10 list for all the risk-takers among us

Melissa Schuler left a full-time job to start a puppy-training business. (Michele McDonald for The Boston Globe).

1) Save money before you quit.

2) Expand your network.

3) Lower your cost of living.

4) Be willing to do it all.

5) Consider generating supplemental income.

6) Recruit mentors, advisers, and experienced employees.

7) Let others help spread the word.

8) Don’t burn bridges. Though making a dramatic break from your full-time prison can be tempting, leaving on good terms can lead to business referrals or collaborations. (And if things don’t go swimmingly, you may need your old job back.)

9) Skimp where it won’t be noticed.

10) Project confidence. “You know what you’re doing, so act like it, and make sure you project it,’’ advises Jesse Waites. “Smile, be professional, and do the work you’ve been paid to do with a positive attitude.’’ Waites left his job as a surgery technician at a Boston-area hospital last year to start Beacon Hill Apps, which develops applications for phones.

Friday 15 April 2011

Many businesses who could benefit from a presence on the web or who have a poor site which is under performing, may still be asking just that question. The Internet is good place for either established companies, or new ventures, to grow and develop their business.

A website will help your new or existing customers gain easier access to your products or services and is a cost effective way to deliver customer support and offer general information about your company.

A website can be used as a stand-alone way of generating new business, or as an aid to your Customer Services, Sales and Marketing Departments.

A website is there 24 hours a day, 365 days a year, allowing your customers to reach you outside of your normal business hours and with an e-commerce package you can even make sales when your offices are closed.

Monday 14 March 2011

10 Advantages Of Facebook For Your Business.

 1.  Special Offers. Provide special discounts or promotional items for customers who show that they have checked in with Facebook Places during the current visit. The business can use signs in the store, or at the cash register, as well as Twitter and Facebook to encourage users to check-in to Facebook Places to receive the special offer.

2.    Promoting the Business. Word of mouth is one of the most effective forms of advertising--that is why location-based services like Foursquare or Yelp have grown so much in the first place. Encourage customers to share their experience with your business, and engage them to promote the business for you by providing specials or discounts for customers who post photos or reviews of the business, or share Facebook and Twitter updates from the business with their friends.

3.  Rewarding Customer Loyalty. Getting customers is good for business, but getting loyal repeat customers is the key to a truly successful business. Give customers a reason to keep coming back by providing a special discount every certain number of Facebook Places check-ins. Assuming Facebook Places has something equivalent to the Mayor feature in Foursquare--declaring a Facebook Places "leader" based on the most check-ins--the business can create a special offer just for the designated Facebook Places "leader" and exploit the natural competitiveness of customers to drive return visits.

 4.   The biggest benefit that you can get with Facebook ads is the social networking aspect and the trending power. The clicks are also cheaper when you compare it to more traditional paid advertisements like using Google AdWords for PPC.

5.   Your website, physical mailing address, and your phone number are displayed in your listing, which allows customers to find you more quickly and to get the information they need.

6. in your facebook business plan  You will receive more traffic and new customers.

7.   Also, Facebook Business Places has a feature called ‘People Here Now’. Using this feature, you can connect with friends at same location all at a time. Also, you can connect with persons you may not have known at all, but perhaps share the same interests as you.

8.  Advantages of Facebook for your business is incredibly highly targeted. It has information on the account holders age, location, education, employment, marital status, interests, and many other valuable pieces of data. Using this enables you to create highly targeted and personal ads, as well as display ads to people in your key demographic.

9.  Facebook is regarded in the kind of top most website dealing with social networking and received popularity in all parts of the world for benefits of facebook marketing. One not only gets in contact with other people but also finds lost acquaintance relatives friends as well as associates by way of social network. Facebook offers respective applications for encouragement of more fans to Facebook as well as also to increase the benefits of facebook marketing.

10.   Facebook is quite effective way of selling and one cannot dismiss the benefits of facebook marketing by viewing the large number of people who opt to sign up and join on daily basis. Numerous people tend to visit the sites and this is the reason wherefore firms opt for these sites and avail benefits of facebook marketing. The benefits of facebook commerce are enormously accepted online advertising  as well as promotion that utilizes networking site.

              Represented by:  Ahmed Kayare.